Gavilanes-Franco M de J, Viñachi-López HL, Quiñonez-Mendoza C, Intriago-Mera RA, Masache-Heredia MA, Sampietro-Saquicela JL. Design of an administration and marketing plan for the creation of a sports brand oriented to tourist activities. IBEROECB [Internet]. 2023 Apr. 15 [cited 2024 Dec. 4];3(1):33-58. Available from: https://publish.iberojournals.com/index.php/ECB/article/view/12