Izquierdo-Obando, J. E. ., Intriago-Mera , R. A. ., Alencastro-Guerrero , P. ., Alencastro-Guerrero, J., Hurtado-Hinestroza, R. A. ., & Sampietro-Saquicela, J. L. . (2023). Design of a financial administrative plan to attract customers in tourist environments: the case of NH Hoteles in the Iberian Peninsula. Ibero-American Journal of Economics & Business Research, 3(1), 77–96. https://doi.org/10.56183/iberoecb.v3i1.15