Barreras interculturales en los negocios internacionales: Un análisis bibliométrico
DOI:
https://doi.org/10.56183/iberoecb.v5i1.33Keywords:
Barreras interculturales; negocios internacionales; competencias interculturales; inteligencia cultural; análisis bibliométricoAbstract
Los negocios internacionales implican relaciones económicas entre países que realizan transacciones más allá de sus fronteras. La cultura influye profundamente en la forma en que las personas comprenden y actúan en el mundo. Este estudio analiza las barreras interculturales en los negocios internacionales, destacando la necesidad de comprender las diferencias legales, culturales y comunicativas para alcanzar el éxito empresarial. Se aborda la diversidad cultural tanto como una fuente de creatividad como un desafío, revisando modelos teóricos como el de Hofstede y la teoría de la distancia cultural para explicar estas diferencias. El estudio adopta un enfoque bibliométrico, siguiendo el protocolo SPAR-4 SLR, para identificar tendencias, autores clave y conceptos predominantes en la investigación sobre barreras interculturales. Se analizaron 170 publicaciones indexadas en Scopus entre 1995 y 2023, seleccionadas mediante criterios temáticos. La depuración se realizó con Rayyan y el análisis bibliométrico con Excel, Bibliometrix-R y VOSviewer, complementado con un análisis descriptivo de contenido. Los resultados muestran que la mayoría de los estudios están escritos en inglés, con una producción destacada en Estados Unidos y Reino Unido. Las revistas más influyentes fueron Journal of International Business Studies y Journal of Business Ethics. Los trabajos más citados tratan sobre competencias interculturales, medición de la cultura y metodologías asociadas. Los temas dominantes incluyen la comunicación intercultural, mientras que áreas como la inteligencia cultural y la gestión intercultural surgen como campos en desarrollo. Finalmente, se identifican líneas futuras de investigación centradas en enfoques multinivel y policontextuales que permitan abordar la complejidad de los equipos multiculturales.
References
Adanlawo, E., Reddy, M., & Rugbeer, H. (2021). Intercultural Business Communication: The Implications of Language Barriers. Psychology and Education Journal, 58(5), Article 5. https://psychologyandeducation.net/pae/index.php/pae/article/view/6609
Adler, N., & Gundersen, A. (2007). International Dimensions of Organizational Behavior. Cengage Learning.
Ahmad, D., & Solre, G. (2023). International Business Law Concerning Domestic and an International Trade. American Journal of Applied Sciences, 20(1), 1-16. https://doi.org/10.3844/ajassp.2023.1.16
Anand, N., Raghuvanshi, R., Singh, A., & Srivastava, A. (2024). A Study on the Cross-Cultural Behavior of Employees at Workplace: Lewis Model Approach. https://doi.org/10.2139/ssrn.4795862
Ang, S., & Van Dyne, L. (2008). Conceptualization of Cultural Intelligence: Definition, Distinctiveness, and Nomological Network. En Conceptualization of Cultural Intelligence: Definition, Distinctiveness, and Nomological Network. M.S. Sharpe.
Ang, S., Van Dyne, L., Koh, C., Ng, K. Y., Templer, K. J., Tay, C., & Chandrasekar, N. A. (2007). Cultural Intelligence: Its Measurement and Effects on Cultural Judgment and Decision Making, Cultural Adaptation and Task Performance. Management and Organization Review, 3(3), 335-371. https://doi.org/10.1111/j.1740-8784.2007.00082.x
Anh, N. (2024). Intercultural Communication Competence. East African Scholars Journal of Education, Humanities and Literature, 7(6), 190-194. https://doi.org/10.36349/easjehl.2024.v07i06.002
Aria, M., Cuccurullo, C., D’Aniello, L., Misuraca, M., & Spano, M. (2022). Thematic Analysis as a New Culturomic Tool: The Social Media Coverage on COVID-19 Pandemic in Italy. Sustainability, 14(6), Article 6. https://doi.org/10.3390/su14063643
Ashley, S., Schaap, H., & de Bruijn, E. (2016). Defining Conceptual Understanding for Teaching in International Business. Journal of Teaching in International Business, 27(2-3), 106-123. https://doi.org/10.1080/08975930.2015.1134378
Awan, U., Kraslawski, A., & Huiskonen, J. (2018). Governing interfirm relationships for social sustainability: The relationship between governance mechanisms, sustainable collaboration, and cultural intelligence. Sustainability (Switzerland), 10(12). Scopus. https://doi.org/10.3390/su10124473
Baas, J., Schotten, M., Plume, A., Côté, G., & Karimi, R. (2020). Scopus as a curated, high-quality bibliometric data source for academic research in quantitative science studies. Quantitative Science Studies, 1(1), 377-386. https://doi.org/10.1162/qss_a_00019
Barkema, H., Bell, J., & Pennings, J. (1996). Foreign Entry, Cultural Barriers, and Learning. Strategic Management Journal, 17(2), 151-166. https://doi.org/10.1002/(SICI)1097-0266(199602)17:2<151::AID-SMJ799>3.0.CO;2-Z
Barnum, C. (2021). International usability testing (pp. 367-410). Morgan Kaufmann. https://doi.org/10.1016/B978-0-12-816942-1.00010-1
Bird, A., & Osland, J. S. (2017). Global Competencies: An Introduction. En The Blackwell Handbook of Global Management (pp. 55-80). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781405166355.ch3
Black, J. S., & Mendenhall, M. (1990). Cross-cultural training effectiveness: A review and a theoretical framework for future research. The Academy of Management Review, 15(1), 113-136. https://doi.org/10.2307/258109
Bond, M. H. (1988). Finding universal dimensions of individual variation in multicultural studies of values: The Rokeach and Chinese value surveys. Journal of Personality and Social Psychology, 55(6), 1009-1015. https://doi.org/10.1037/0022-3514.55.6.1009
Brannen, M. Y., & Salk, J. E. (2000). Partnering Across Borders: Negotiating Organizational Culture in a German-Japanese Joint Venture. Human Relations, 53(4), 451-487. https://doi.org/10.1177/0018726700534001
Brewer, P., & Venaik, S. (2014). The Ecological Fallacy in National Culture Research. Organization Studies, 35(7), 1063-1086. Scopus. https://doi.org/10.1177/0170840613517602
Cahya, P., & Semnani, D. (2024). Navigating Cross-Cultural Communication in International Business Negotiations: Insights and Strategies for Effective Negotiation Outcomes. Kampret Journal, 3(2), Article 2. https://www.plus62.isha.or.id/index.php/kampret/article/view/195
Caprar, D. V., Devinney, T. M., Kirkman, B. L., & Caligiuri, P. (2015). Conceptualizing and measuring culture in international business and management: From challenges to potential solutions. Journal of International Business Studies, 46(9), 1011-1027. Scopus. https://doi.org/10.1057/jibs.2015.33
Castro, A. (2011). La evaluación de las competencias culturales de los líderes mediante el inventario de adaptación cultural. Anales de Psicología / Annals of Psychology, 27(2), Article 2. https://revistas.um.es/analesps/article/view/123151
Chidlow, A., Wang, J., Liu, X., & Wei, Y. (2021). A co-evolution perspective of EMNE internationalization and institutions: An integrative framework of 5Cs. International Business Review, 30(4), 101843. https://doi.org/10.1016/j.ibusrev.2021.101843
Ciasullo, M. V., Lim, W. M., Manesh, M. F., & Palumbo, R. (2022). The patient as a prosumer of healthcare: Insights from a bibliometric-interpretive review. Journal of Health Organization and Management, 36(9), 133-157. https://doi.org/10.1108/JHOM-11-2021-0401
Coeurderoy, R. (2020). The new global road map: Enduring strategies in turbulent times. Journal of International Business Studies, 51(4), 693-696. https://doi.org/10.1057/s41267-019-00267-z
Colmillo, V., & Selart, M. (2018). Hype or hope? A new look at the research on cultural intelligence. International Journal of Intercultural Relations, 66, 148-171. https://doi.org/10.1016/j.ijintrel.2018.04.002
Croucher, S. (2017). Culture and Values in Intercultural Communication. En Global Perspectives on Intercultural Communication. Routledge.
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285-296. https://doi.org/10.1016/j.jbusres.2021.04.070
Dorfman, P. W. (1988). Dimensions of National Culture and Effective Leadership Patterns: Hofstede Revisited. JAI Press.
Drogendijk, R., & Zander, L. (2010). Walking the cultural distance: In search of direction beyond friction. En D. Timothy, P. Torben, & T. Laszlo (Eds.), The Past, Present and Future of International Business & Management (Vol. 23, pp. 189-212). Emerald Group Publishing Limited. https://doi.org/10.1108/S1571-5027(2010)00000230015
Earley, P., & Peterson, R. (2004). The Elusive Cultural Chameleon: Cultural Intelligence as a New Approach to Intercultural Training for the Global Manager. Academy of Management Learning & Education, 3(1), 100-115. https://doi.org/10.5465/amle.2004.12436826
Feldberga, E., & Griķe, K. (2015). Harmonization of Intercultural Barriers in International Business: Case of Latvia and Norway. 20th International Scientific Conference Economics and Management 2015, 213, 938-943. https://doi.org/10.1016/j.sbspro.2015.11.508
Ferner, A., Edwards, T., & Tempel, A. (2012). Power, institutions and the crossnational transfer of employment practices in multinationals. Human Relations, 65(2), 163-187. Scopus. https://doi.org/10.1177/0018726711429494
Friedman, V. J., & Antal, A. B. (2005). Negotiating reality a theory of action approach to intercultural competence. Management Learning, 36(1), 69-86. Scopus. https://doi.org/10.1177/1350507605049904
Ghoshal, S., & Bartlett, C. A. (1990). The Multinational Corporation as an Interorganizational Network. The Academy of Management Review, 15(4), 603-625. https://doi.org/10.2307/258684
Graham, J. L. (1985). The Influence of Culture on the Process of Business Negotiations: An Exploratory Study. Journal of International Business Studies, 16(1), 81-96. https://www.jstor.org/stable/154485
Guo, S. (2020). The Influence of Cultural Values on Language Communication Styles in Intercultural Communication. 403-406. https://doi.org/10.2991/assehr.k.201215.366
Guzmán, L., Arizkuren, A., Agarwala, T., & Bornay, M. (2023). Individual characteristics on multicultural team performance: Does the role played by leaders and team members matter? Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1281422
Hall, E. T. (1976). Beyond Culture. Knopf Doubleday Publishing Group.
Hampden-Turner, C. M., & Trompenaars, F. (2008). Building Cross-Cultural Competence: How to Create Wealth from Conflicting Values. Yale University Press.
Hofstede, G. (1980). Culture and Organizations. International Studies of Management & Organization. https://www.tandfonline.com/doi/abs/10.1080/00208825.1980.11656300
Hofstede, G. (1984). Culture’s Consequences: International Differences in Work-Related Values. SAGE.
Hofstede, G., & Harris, M. (1988). The Confucius connection: From cultural roots to economic growth. Organizational Dynamics, 16(4), 5-21. https://doi.org/10.1016/0090-2616(88)90009-5
House, R. J., Hanges, P. J., Javidan, M., Dorfman, P. W., & Gupta, V. (2004). Culture, Leadership, and Organizations: The GLOBE Study of 62 Societies. SAGE Publications.
House, R., Javidan, M., Hanges, P., & Dorfman, P. (2002). Understanding cultures and implicit leadership theories across the globe: An introduction to project GLOBE. Journal of World Business, 37(1), 3-10. https://doi.org/10.1016/S1090-9516(01)00069-4
Javidan, M., House, R. J., Dorfman, P. W., Hanges, P. J., & Sully de Luque, M. (2006). Conceptualizing and measuring cultures and their consequences: A comparative review of GLOBE’s and Hofstede’s approaches. Journal of International Business Studies, 37(6), 897-914. https://doi.org/10.1057/palgrave.jibs.8400234
Khalaila, R., Dasgupta, J., & Sturm, V. (2023). The neuroscience of respect: Insights from cross-cultural perspectives. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1259474
Khan, A. (2023). Employee mindset is more satisfied in international business as compare to domestic business. International Jounal of Scientific Research in Engineering and Management, 7(1). https://doi.org/10.55041/ijsrem17355
Kiradoo, G. (2022). Diversity, Equity, and Inclusion in the Workplace: Strategies for Achieving and Sustaining a Diverse Workforce (SSRN Scholarly Paper 4392136). https://papers.ssrn.com/abstract=4392136
Knight, G. A. (1997). Cross-cultural reliability and validity of a scale to measure firm entrepreneurial orientation. Journal of Business Venturing, 12(3), 213-225. Scopus. https://doi.org/10.1016/S0883-9026(96)00065-1
Kogut, B., & Singh, H. (1988). The Effect of National Culture on the Choice of Entry Mode. Journal of International Business Studies, 19(3), 411-432. https://doi.org/10.1057/palgrave.jibs.8490394
Kostova, T. (1999). Transnational Transfer of Strategic Organizational Practices: A Contextual Perspective. The Academy of Management Review, 24(2), 308-324. https://doi.org/10.2307/259084
Lalrengpuii, Srivastava, M. K., & Belavandran, V. (2024). Trends in virtual influencers (VIs): A bibliometric analysis and SPAR-4-SLR protocol. Multidisciplinary Reviews, 7(12), 2024285-2024285. https://doi.org/10.31893/multirev.2024285
Lee, A. P. (2023). Cultural intelligence as a predictor of organizational outcome. International Journal of Cross Cultural Management, 23(2), 299-316. https://doi.org/10.1177/14705958231187473
Leung, K., Bhagat, R. S., Buchan, N. R., Erez, M., & Gibson, C. B. (2005). Culture and international business: Recent advances and their implications for future research. Journal of International Business Studies, 36(4), 357-378. https://doi.org/10.1057/palgrave.jibs.8400150
Leung, K., & Morris, M. (2015). Values, schemas, and norms in the culture–behavior nexus: A situated dynamics framework. Journal of International Business Studies, 46(9), 1028-1050. https://doi.org/10.1057/jibs.2014.66
Lewis, R. (2018). When Cultures Collide: Leading Across Cultures. Hachette UK.
Li, S., Shangguan, S., Shen, Y., & Yu, Y. (2023). Intercultural Communciation in the International Negotiation. BCP Education & Psychology, 8, 185-190. https://doi.org/10.54691/bcpep.v8i.4308
Liu, L. (2023). Analysis on Pragmatic Failures in Cross-Cultural Business Negotiation Interpretation. Journal of Education and Educational Research, 6(3), Article 3. https://doi.org/10.54097/9cbyyc29
López, C., Vidal, M., & González, B. (2016). International Business and National Culture: A Literature Review and Research Agenda. International Journal of Management Reviews, 18(4), 397-416. https://doi.org/10.1111/ijmr.12070
Martín, A., Orduna, E., Thelwall, M., & López. (2018). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of Informetrics, 12(4), 1160-1177. https://doi.org/10.1016/j.joi.2018.09.002
Mendenhall, M., & Oddou, G. (1985). The Dimensions of Expatriate Acculturation: A Review. The Academy of Management Review, 10(1), 39-47. https://doi.org/10.2307/258210
Minkov, M., & Hofstede, G. (2011). The evolution of Hofstede’s doctrine. Cross Cultural Management: An International Journal, 18(1), 10-20. https://doi.org/10.1108/13527601111104269
Muzychenko, O. (2008). Cross-cultural entrepreneurial competence in identifying international business opportunities. European Management Journal, 26(6), 366-377. Scopus. https://doi.org/10.1016/j.emj.2008.09.002
Nachum, L., Zaheer, S., & Gross, S. (2008). Does It Matter Where Countries Are? Proximity to Knowledge, Markets and Resources, and Mne Location Choices. Management Science, 54(7), 1252-1265. https://www.jstor.org/stable/20122473
Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR). International Journal of Consumer Studies, 45(4), O1-O16. https://doi.org/10.1111/ijcs.12695
Ramesh, S. (2022). Cross-Cultural Studies: Unveiling the Rich Tapestry of Global Diversity. Journal of Humanities,Music and Dance, 2(06), Article 06. https://doi.org/10.55529/jhmd.26.25.29
Rueda, N., Martínez, C., & Río, J. (2022). La competencia comunicativa intercultural como herramienta de apoyo en la negociación internacional. Trascender, contabilidad y gestión, 7(20), 3-33. https://doi.org/10.36791/tcg.v8i20.160
Schneider, A. (1995). Project management in international teams: Instruments for improving cooperation. International Journal of Project Management, 13(4), 247-251. Scopus. https://doi.org/10.1016/0263-7863(95)00022-I
Schwartz, S. (1992). Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. En Advances in Experimental Social Psychology (Vol. 25, pp. 1-65). Academic Press. https://doi.org/10.1016/S0065-2601(08)60281-6
Semenov, A., & Randrianasolo, A. (2024). An extended conceptualization of cultural intelligence. International Journal of Cross Cultural Management, 14705958241268289. https://doi.org/10.1177/14705958241268289
Sethi, D., Chaturvedi, V., Sethi, A., & Jain, N. (2024). Assessing the Effect of Ethnocentrism and Cultural Intelligence on Employees During Corporate Restructuring. Employee Responsibilities and Rights Journal, 36(1), 19-39. https://doi.org/10.1007/s10672-022-09430-5
Shalini, R. (2023). Pragmatic Cross—Cultural Communication in the International Business Arena—Literature Review. International Journal of Science and Research (IJSR), 12(11), 1631-1634. https://doi.org/10.21275/SR231122095829
Shane, S. (1993). The effect of cultural differences in perceptions of transactions costs on national differences in the preference for international joint ventures. Asia Pacific Journal of Management, 10(1), 57-69. https://doi.org/10.1007/BF01732224
Sharma, K., & Makhija, T. (2024). Bridging the Cultural Divides: The Transformative Power of Cultural Intelligence in Global Business Leadership and Negotiation. Journal of Global Research in Education and Social Science, 18(2), Article 2. https://doi.org/10.56557/jogress/2024/v18i28647
Shenkar, O. (2001). Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences. Journal of International Business Studies, 32(3), 519-535. https://www.jstor.org/stable/3069495
Singh, A., Das, S., & Jha, S. (2023). Women leadership and emotions: Knowledge structure and future research opportunities. European Management Journal, 41(6), 864-882. https://doi.org/10.1016/j.emj.2023.05.004
Srivastava, S., Singh, S., & Dhir, S. (2020). Culture and International business research: A review and research agenda. International Business Review, 29(4), 101709. https://doi.org/10.1016/j.ibusrev.2020.101709
Stahl, G., Maznevski, M., Voigt, A., & Jonsen, K. (2010). Unraveling the effects of cultural diversity in teams: A meta-analysis of research on multicultural work groups. Journal of International Business Studies, 41(4), 690-709. https://doi.org/10.1057/jibs.2009.85
Stahl, G., & Tung, R. (2015). Towards a more balanced treatment of culture in international business studies: The need for positive cross-cultural scholarship. Journal of International Business Studies, 46(4), 391-414. https://doi.org/10.1057/jibs.2014.68
Tamayo, A., & Canal, A. (2020). Análisis del impacto de la interculturalidad en las negociaciones internacionales. Visión Internacional (Cúcuta), 91-95. https://doi.org/10.22463/27111121.2366
Taras, V., Kirkman, B. L., & Steel, P. (2010). Examining the impact of Culture’s consequences: A three-decade, multilevel, meta-analytic review of Hofstede’s cultural value dimensions. Journal of Applied Psychology, 95(3), 405-439. https://doi.org/10.1037/a0018938
Taras, V., Steel, P., & Kirkman, B. L. (2010). Negative practice-value correlations in the GLOBE data: Unexpected findings, questionnaire limitations and research directions. Journal of International Business Studies, 41(8), 1330-1338. Scopus. https://doi.org/10.1057/jibs.2010.30
Ting-Toomey, S. (2012). Communicating Across Cultures. Guilford Press.
Tinsley, C. (1998). Models of conflict resolution in Japanese, German, and American cultures. Journal of Applied Psychology, 83(2), 316-323. Scopus. https://doi.org/10.1037/0021-9010.83.2.316
Tong, L., & Yuqing, T. (2020). Applying Hall’s High Context and Low Context Cultures Model to Analysis the Implications of Cultural Differences on Functioning in Cross-cultural Groups. Academic Journal of Humanities & Social Sciences, 3(8), 128-133. https://doi.org/10.25236/AJHSS.2020.030813
Triandis, H. (1989). The self and social behavior in differing cultural contexts. Psychological Review, 96(3), 506-520. https://doi.org/10.1037/0033-295X.96.3.506
Triandis, H. (1996). The psychological measurement of cultural syndromes. American Psychologist, 51(4), 407-415. https://doi.org/10.1037/0003-066X.51.4.407
Trompenaars, A., & Hampden-Turner, C. (1998). Riding the Waves of Culture: Understanding Diversity in Global Business. McGraw-Hill Companies,Incorporated.
Tsui, A., Nifadkar, S., & Ou, A. (2007). Cross-National, Cross-Cultural Organizational Behavior Research: Advances, Gaps, and Recommendations. Journal of Management, 33(3), 426-478. https://doi.org/10.1177/0149206307300818
Tung, R., & Stahl, G. (2018). The tortuous evolution of the role of culture in IB research: What we know, what we don’t know, and where we are headed. Journal of International Business Studies, 49(9), 1167-1189. https://doi.org/10.1057/s41267-018-0184-2
Tung, R., & Verbeke, A. (2010). Beyond Hofstede and GLOBE: Improving the quality of cross-cultural research. Journal of International Business Studies, 41(8), 1259-1274. https://doi.org/10.1057/jibs.2010.41
van Eck, N. J., & Waltman, L. (2007). VOS: A New Method for Visualizing Similarities Between Objects. En R. Decker & H.-J. Lenz (Eds.), Advances in Data Analysis (pp. 299-306). Springer. https://doi.org/10.1007/978-3-540-70981-7_34
van Eck, N. J., & Waltman, L. (2014). Visualizing Bibliometric Networks. En Y. Ding, R. Rousseau, & D. Wolfram (Eds.), Measuring Scholarly Impact: Methods and Practice (pp. 285-320). Springer International Publishing. https://doi.org/10.1007/978-3-319-10377-8_13
Visser, M., van Eck, N. J., & Waltman, L. (2021). Large-scale comparison of bibliographic data sources: Scopus, Web of Science, Dimensions, Crossref, and Microsoft Academic. Quantitative Science Studies, 2(1), 20-41. https://doi.org/10.1162/qss_a_00112
Vrontis, D., Shams, R., Thrassou, A., & Kafouros, M. (2024). Global strategy evolution, devolution or revolution: Disruptions to globalization and international business introversion. Journal of International Management, 30(5), 101188. https://doi.org/10.1016/j.intman.2024.101188
West, J., & Graham, J. (2004). A Linguistic-based Measure of Cultural Distance and Its Relationship to Managerial Values. Management International Review, 44(3), 239-260.
Xiuli, S. (2014). Cultural Barriers in the International Business Negotiation. 385-387. https://doi.org/10.2991/asshm-14.2014.106
Zhou, Y., & Kwon, J. (2020). Overview of Hofstede-Inspired Research Over the Past 40 Years: The Network Diversity Perspective. Sage Open, 10(3), 2158244020947425. https://doi.org/10.1177/2158244020947425
Zupic, I., & Čater, T. (2015). Bibliometric Methods in Management and Organization. Organizational Research Methods, 18(3), 429-472. https://doi.org/10.1177/1094428114562629
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Irma Velásquez Bravo
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
